Accounting for Gift Cards:
Prepare for the Holiday Season
Holiday seasons bring joy and excitement to all with colorful autumn trees, family gatherings and festive decorations. When it comes to restaurant entities, it’s also a time for bustling gift card sales and various promotions! However, there are several points for restaurants to consider from an accounting perspective, especially as it relates to ASC 606 and new revenue recognition rules.
- What accounting guidance applies to gift card accounting? Are there any new accounting pronouncements that have occurred since the 2019 holiday season?
- When should the redeemed gift card revenue be recognized?
- How are unredeemed balances properly tracked?
- How should promotional amounts be recorded?
- What local and state escheatment laws affect gift card forfeitures?
To assist you in being prepared for what is to come this holiday season, we're pleased to provide updated guidance and scenarios for your review.