Gift Card Breakage Accounting
The holiday season is quickly approaching, and gift card promotions remain top of mind for management. However, a tricky part of gift card accounting is the “breakage analysis” which can result in revenue recognition before a gift card is redeemed in full.
You may recall, prior to the adoption of ASC 606, that several private companies would observe the industry standard and wait to recognize breakage until after two years of gift card inactivity. In 2019, the method of recognizing breakage changed and accelerated the recognition of revenue related to gift card breakage.
We are pleased to continue our gift card accounting conversation exploring the impact of ASC 606 on breakage calculations. Ensure accounting compliance by reviewing this guidance and sample calculation today.